Do's and Don’ts

Do's and Don’ts

Do’s

Be Consistent With Target Keywords 

Make sure that you use target keywords that are related to your offer and the content in your ads. This will also help you to improve organic reach.

Make Ads Visually Attractive

Your video ads have to stand out. Remember that thumbnails and companion banners on search results 

will be generated by the visual content in your video ads.

Monitor Performance

Monitor the response to your video ads. Knowing how much engagement and how many conversions they generate against the number of impressions you pay for will help you to learn more about your 

audience.

Always Include A Call-To-Action

We recommend you to add a direct call-to-action to all your video ads to let ad viewers know what type of action they should take.

Don’ts

Don’t Try To Go Viral

Video ads have a very specific function which is to achieve a marketing goal, so don’t try to make your video ads viral in hopes of appealing to a broader audience. That will only confuse your target audience!

Don’t Measure Performance Through Number Of Views

Number of views is an important metric for content creators focused on organic reach, but not for 

advertisers, so don’t pay too much attention to it. Instead, focus on metrics that are relevant to 

your campaign goals, such as click-through rates.

Don’t Mix Up Your Audiences

If you have a product that you can sell to a retail audience and to a wholesale audience, avoid showing the same ad to both audiences. Instead, create one variation of the same ad for each audience.

Don’t Over Spend

You can get good results if you spend $30 or $100 in most cases, even if you’re getting a full return on investment. It all comes down to how well you define your audience and how well you narrow your reach....