YOU TUBE ADVERTISING
FIND OUT HOW YOU CAN MAXIMIZE EXPOSURE WITH AFFORDABLE YOU TUBE VIDEO ADVERTISING !
Targeted,
engaging and optimized videos are powerful vehicles for spreading your
marketing message and reaching a new audience. And the reality is, most people
would rather watch an engaging video than read a lengthy article or blog post.
In fact, the YouTube platform has over 2
billion users—who, combined, consume over 1-billion hours of video every
single day!
That’s more
than Netflix and Facebook videos combined.
But of
course, YouTube isn’t the only video platform available, though it currently is
the largest. As of 2021, YouTube reaches more 18 to 49-year-olds than any
American cable network.
There’s no question,
it’s a powerful tool for branding and marketing, and since your audience is
likely already on video platforms, it’s an easy way to maximize conversion
rates, or simply reach an entirely new following.
YouTube has
also become a frequently used search engine for many people, even those who
generally say they’re not comfortable with modern tech.
In this
special report, we’ll take a close look at how you can create high converting
video ads on the YouTube platform so that you can maximize exposure quickly and
easily.
Let’s begin!
In 2017,
YouTube revamped its AdWords, allowing advertisers to reach more viewers on
YouTube, especially on mobile devices, where almost 50% of all YouTube views
occur.
YouTube also
announced the ability for advertisers to target viewers based on their Google search history—in addition to the
viewing behaviors it was already targeting.
This means
that you can now target viewers who recently searched for a specific product or
service, and you can then create different ads for different types of viewers.
If a viewer
sees a video-based ad that’s closely related to something they were just
searching for, they’re more likely to watch the entire clip, or even click
through to your website for more information.
Targeted ads
allow you to maximize your marketing dollars and reach deep into your niche,
connecting with your audience in a matter of minutes.
YouTube ads
are a little different from other types of ads (like Facebook or Google) though.
With some of the other platforms, you’re required to pay upfront for your ads.
With
YouTube, however, you only pay for a view if the user watches more than 30
seconds of your ad, or takes an action (such as clicking through to your website).
With Google
or Facebook ads, you’d pay no matter how much of your ad was seen. With
YouTube, you pay only when your ad has triggered a positive response!